Apollo Theatre

Apollo Theatre

31 Shaftesbury Avenue, London, W1D 7ES
West End

The Apollo Theatre opened on 21st February 1901 and was designed by Lewin Sharp for Henry Lowenfield. It was constructed from plain London brick in keeping with the buildings of the neighbouring streets, with the façade fashioned in the Renaissance style by T. Simpson. This was the first theatre in London to be built during the Edwardian period. Named after the god of the arts, the Apollo Theatre was specifically designed to house musical theatre, and opened with an American musical comedy, The Belle of Bohemia. This was followed by a series of Edwardian musical comedies produced by George Edwards. These didn’t find much success, and the theatre was taken over by impresario Tom B. Davis, who brought a number of variety acts and plays to the theatre during his tenure. But for a theatre that had been designed for musicals, its full potential was not being met.

A 1932 renovation saw the addition of a private foyer and an ante room installed to the Royal Box, but musicals remained elusive. Plays came and went, including the theatre’s biggest success to date - Ian Hay’s Housemaster, which ran for 662 performances from 1936. Even with a change of hands in 1944 to Prince Littler the trend of plays at the Apollo continued, with a revival of Noël Coward’s Private Lives and a new play, Treasure Hunt, directed by John Gielgud in 1949. The Housemaster lost its claim to the longest running play when Seagulls Over Sorrento played for three years from 1950, a feat beaten again in 1962 by the comedy Boeing Boeing.

The 1970s and 1980s saw a number of comedies play at the Apollo Theatre, and there were a number of high profile performers gracing the stage, including John Mills (Separate Tables, 1976), Albert Finney (Orphans, 1986), Zoe Wanamaker (Mrs Klein, 1989), Vanessa Redgrave (A Madhouse in God, 1989) and Peter O’Toole, who enjoyed great success with Jeffrey Bernard is Unwell.

Whilst musicals have remained very scarce at the Apollo, with The Last Five Years giving a one off performance in 2007, and Urinetown in 2014, it is currently playing host to a new British musical, The Go-Between, which opened in May 2016 starring Michael Crawford.

Ceiling collapse – The Apollo Theatre was thrust into national news on 19th December 2013 when during a performance of the Olivier Award winning play The Curious Incident of the Dog in the Night-Time a large section of the ceiling collapsed, potentially caused by the heavy rain London had experienced that week. 88 people were injured. The theatre reopened in March 2014 and is currently home to the musical Everybody's Talking About Jamie, written by Doctor Who writer Tom MacRae and The Feeling frontman Dan Gillespie Sells. 

The Apollo Theatre is currently owned by Nimax Theatres.


The auditorium has three levels – Stalls, Dress Circle and Grand Circle. The seats in the Stalls offer excellent views of the stage, with only the outermost seats having their view slightly hindered by the overhang of the Dress Circle.

The Dress Circle seats are slightly more problematic, with little legroom and very little raking in the seating. The last two rows of seats sit on a higher level and offer better views than those in front.

The Grand Circle, again, has poor legroom and a shallow rake. The last two rows of seats are also built up higher which, whilst good for viewing, might induce vertigo in those who suffer.


Recent Productions

Show Opened Closed Links
Everybody's Talking About Jamie November 2017   Review
Cat on a Hot Tin Roof July 2017 Oct 2017 Review
Love In Idleness May 2017 July 2017 Review
Brodsky / Baryshnikov May 2017 May 2017 Interview
Travesties February 2017 April 2017 Review
Peter Pan Goes Wrong October 2016 January 2017 Review
The Go Between June 2016 October 2016 Reviews
Horrible Histories July 2016 September 2016  
Nell Gwynn February 2016 April 2016 Review
The Audience April 2015 July 2015 Review
My Night with Reg January 2015 April 2015 Review
Urinetown September 2014 January 2015  
Let The Right One In March 2014 August 2014 Review
The Curious Incident of the Dog in the Night-time March 2013 December 2013 Review
Richard III and Twelfth Night November 2012 February 2013

Richard III Review

Twelfth Night Review

Long Day's Journey into Night April 2012 August 2012  
The Madness of George III January 2012 March 2012 Review
Jerusalem October 2011 January 2012  
Blithe Spirit March 2011 June 2011 Review
The Country Girl October 2010 January 2011 Review
All My Sons May 2010 September 2010 Review
Jerusalem January 2010 April 2010 Review
Carrie's War June 2009 September 2009 Review
Thee Days of Rain February 2009 May 2009 Review
Rain Main September 2008 December 2008 Review
Glengarry Glenn Ross October 2007 January 2008 Review
The Last Five Years August 2007 August 2007  
The Glass Menagerie February 2007 May 2007 Review
Who's Afraid of Virginia Woolf? February 2006 May 2006 Review
A Life in the Theatre February 2005 April 2005 Review
The Goat or Who Is Sylvia? April 2004 August 2004 Review


Travel Info
Nearest tube: 
Piccadilly Circus
Tube lines: 
Bakerloo, Piccadilly
Railway station: 
Charing Cross
Bus numbers: 
(Shaftesbury Avenue) 12, 14, 19, 38; (Regent Street) 6, 13, 15, 23, 88, 94, 139, 159, 453
Night bus numbers: 
(Shaftesbury Avenue) 14, N19, N38; (Regent Street) 6, 12, 23, 88, 94, 139, 159, 453, N3, N13, N15, N109, N18, N136
Car park: 
Brewer Street (2mins)
Within congestion zone?: 
Directions from tube: 
The Apollo Theatre is situated on Shaftesbury Avenue in the West End of London, close to Piccadilly Circus tube station.
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