The Show Must Go On charity initiative hits donation milestone

Theatre Support Fund has raised over £500,000.

UPDATE: On 10 February, a new range of Theatre Support Fund+ merchandise was launched. New products include childrens t-shirts, sports bags and mobile phone cases, all adorned with the 16 show logo. More information can be found here.

Since the charity initiative launched earlier this year, the Theatre Support Fund+ has raised over half a million pounds. All monies raised so far is equally split between Acting For Others, The Fleabag Support Fund and NHS COVID-19 Urgent Appeal.

Set up by Chris Marcus and Damien Stanton, Theatre Support Fund+ was created to support out-of-work actors affected by the pandemic. Talking about their charity milestone, they said: "Every day we become more overwhelmed with the generosity and support of everyone who has supported us on the journey so far. When we set up the campaign, six months ago we didn't imagine for a moment we would reach a milestone like this. We'd always hoped we would be back working in theatres by this point, so our journey hasn't ended yet."

Their first merchandise range, featuring "The Show Must Go On!" design combines artwork from 16 West End musicals, with customers in over 70 countries worldwide. Today, they've launched a Christmas range, complete with Christmas cards, water bottles, lanyards and hoodies.

A charity concert set up to raise money for Theatre Support Fund+ was due to play the Palace Theatre this week, but performances have been moved to January 2021. Shows taking part include Dear Evan Hansen, Hamilton and The Book of Mormon.

^{Photo credit: The Show Must Go On Hoodie (Photo courtesy of RAW PR)}