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Three Days of Rain confirms closure on 9 May 2009
Richard Greenberg's Three Days of Rain, confirms its limited run at the Apollo Theatre will end on 9 May 2009 having recouped its financial investment.
The press releases states "Three Days of Rain has strongly attracted a consistently younger audience to the West End drawn by a high definition production. "A weekly audience survey conducted throughout the run by Nimax Theatres, owners of the Apollo, demonstrates the profile of the audience and points to a prominent demographic of 25-35 years, paying full price. This age group of audience is less driven by reviews and more driven by online activity and a sense of event about the production. Positive word of mouth has also generated significant sales."
Three Days of Rain, opened at the Apollo Theatre, Shaftesbury Ave, 10 Feb 2009, following previews from 30 Jan 2009, to luke-warm notices from the popular press: THE EVENING STANDARD says, "Insubstantial, under-developed family drama." THE GUARDIAN says, "The chief pleasure in Jamie Lloyd's excessively atmospheric production is McAvoy's dual performance as both Walker and his dad Ned." THE TIMES says, "Clever if sometimes clever-clever family play." THE STAGE says " Patience is the key in this drama, which turns out to be better constructed than is at first obvious."
Directed by Jamie Lloyd, the cast features James McAvoy, Nigel Harman, Lyndsey Marshal.
It is produced by Caro Newling for Neal Street Productions and Nick Frankfort and Tobias Round for Creative Management and Productions (CMP).
Explores how the private worlds of one generation are reinterpreted by the next. Walker Janeway and his sister Nan reunite for the reading of their father’s will in the Manhattan loft where he lived. A wealthy architect, Ned’s legacy is the iconic, internationally renowned 1960s New York house designed with his late business partner Theo. Joined by Theo’s son , the three childhood friends meet to settle the estate and determine the future of the house. The discovery of a brief entry, 'three days of rain' , in Ned’s diary is the only clue to the true stories of the previous generation.