TodayTix partners with Avios to offer theatregoers rewards

The new partnership will allow members to collect Avios when booking tickets to West End and Off-West End hits such as The Lion King, The Phantom of the Opera, and Paddington the Musical

Ticketing app TodayTix has teamed up with global reward currency Avios to allow theatregoers the chance to collect points when they purchase theatre tickets.

The new partnership will allow members to collect Avios when booking tickets to West End and Off-West End hits such as The Lion King, The Phantom of the Opera, and Paddington the Musical. Customers who link their TodayTix Rewards and British Airways Club accounts will collect one Avios per £1 spent, when booking tickets through the TodayTix app or website.

To celebrate the launch, customers will also collect an introductory bonus of 500 Avios, for new bookings made by 9 February.

Brian Fenty, Co-Founder and CEO of TodayTix Group, said: "We are thrilled to partner with Avios to bring even more value to theatregoers. Whether it’s a West End musical or a world class play, our mission is to make cultural discovery seamless. This collaboration allows us to thank our customers by turning their passion for live entertainment into meaningful travel rewards, making every ticket purchased a passport to a new experience."

Rob McDonald, IAG Loyalty's Chief Commercial Officer, said: “Here at IAG Loyalty, it’s showtime for our newest partnership with TodayTix, marking yet another way customers can collect Avios on their everyday spending. With members always planning their next getaway, we expect this new deal to prove incredibly popular with those making the most of the UK’s vibrant entertainment scene.”

Photo credit: Avios representatives with the cast of Wicked. (Courtesy of TodayTix)