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Viva Forever! Spice Girls musical closing 29 June 2013
Viva Forever!, a new comedy musical by Jennifer Saunders, featuring the songs of the Spice Girls, has posted early closing notices for 29 June 2013, when it would have run only 7 months at the Piccadilly Theatre.
In a press statement, the producer Judy Craymer, said “It is with a heavy heart that we’ve had to make this very difficult decision to post closing notices for this original show which is blessed with one of the most brilliant casts currently on the West End stage. We set out to create a contemporary story that truly reflects our time; to take a satirical look at the underbelly of a TV Talent show and the chaos that ensues for a mother, her daughter and their friends, a theatrical event to embrace all generations both on and off the stage. Testament to that achievement is the standing ovation at every performance from an audience of families and friends all enjoying a great night out. The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can’t make it work. I'm so proud of everyone involved in this production. VIVA FOREVER! may be taking it’s leave for now in the West End but the legacy of Spice Girls will never fade.”
Viva Forever! opened at the Piccadilly Theatre 11 Dec 2012, following previews from 27 Nov, and was booking to Feb 2014.
The cast includes Sally Ann Triplett (Lauren, the mother), Hannah John-Kamen (Viva, the daughter)
It is directed by Paul Garrington, designed by Peter McKintosh, lighting by Howard Harrison, choreography by Lynne Page, sound by Bobby Aitken, and music orchestrator and arranger Martin Koch.
It is produced by Judy Craymer in association with the Spice Girls, Simon Fuller and Universal Music.
Tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today’s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she’d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.