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Joe Sugg is a British YouTuber best-known to many for appearing in the 16th series of BBC talent series Strictly Come Dancing with partner Dianne Buswell in 2018. He made his stage acting debut in the West End production of Waitress at the Adelphi Theatre in September 2019.
Sugg began video website YouTube in 2011, uploading prank and challenge videos, and has amassed over eight million subscribers on the platform. He has also published a successful graphic novel series titled Username, and has presented a travel series with fellow YouTuber Caspar Lee. In 2018, he competed in Strictly Come Dancing, reaching the final with partner Dianne Buswell. Since Strictly, Joe and Dianne have appeared in nationwide tours, dancing and entertaining audiences.
Sugg made his West End debut in Waitress, taking over the role of Ogie from Blake Harrison.