Secret Cinema to launch series of immersive cinematic experiences to take part in at home
In an official collaboration with Häagen-Dazs, Secret Cinema has launched a home entertainment series to bring critically-acclaimed films and cinematic masterpieces to life while in the home. Titled Secret Sofa, the new initiative will see the ice cream company partner with Secret Cinema, as audiences are invited to create their own immersive experiences based on movies, with a new film selected each week.
For an initial eight weeks every Friday from 18th April, audiences can sign up to a weekly newsletter will be able to watch a film and become immersed in the movie's world, with participants given costume suggestions, music playlists, dance routines and prop-making ideas to imagine they're really in the movies. There will also be a Secret Sofa Facebook group, where audiences can discuss the movie and share the worlds they've created from the comfort of their own home.
The first movie to be screened as part of the Secret Sofa series is The Grand Budapest Hotel, a 2014 film starring Ralph Fiennes and Jude Law. The movie was later adapted into a live theatrical production by Secret Cinema the same year.
Speaking about Secret Sofa, the Secret Cinema CEO Max Alexander said: " At the heart of Secret Cinema's experiences is audience participation and groups of strangers coming together to experience film and culture in new and interesting ways. Secret Sofa is our home cinema version of this, where the nation will be able to relive a Secret Cinema they loved or missed, as well as discover new titles and share their experiences with each other virtually."
Founded in 2007, Secret Cinema fuses theatre, film, music and dance to create on-stage performances that make cinematic greats a reality, with audiences able to visit previously fictitious worlds. Recent Secret Cinema events have seen the Netflix series Stranger Things, Baz Luhrmann's Romeo and Juliet and Moulin Rouge all brought to life.
Originally published on