TodayTix Group acquires Secret Cinema

Secret Cinema will expand globally in 2023.

Sophie Thomas
Sophie Thomas

TodayTix Group, the global e-commerce leader for cultural experiences, has acquired Secret Cinema. Secret Cinema are a London-based entertainment company specialising in immersive film and television events.

The acquisition will allow Secret Cinema to grow internationally, with U.S. national tours planned from May 2023, and a permanent Los Angeles-based location. Secret Cinema will also look to create open-ended immersive events.

“TodayTix Group’s acquisition of Secret Cinema is a game-changer for culture-seekers, the theatre industry, and the film industry alike,” said Brian Fenty, co-founder and CEO of TodayTix Group.

“TodayTix Group has a massive audience seeking rich content and Secret Cinema has the most coveted collection of IP that it turns into amazing, immersive theatrical experiences. By connecting Secret Cinema with TodayTix Groups' frictionless technology and intimate understanding of our millions of customers, we will amplify everything they’ve built into the most tailored and high-quality entertainment experience available to audiences globally.”

Founded in 2007, Secret Cinema has transformed the world of immersive theatre, blurring the boundaries between audiences and performers. Recent Secret Cinema events in London include Bridgerton, Stranger Things, and Dirty Dancing. The first collaboration between Secret Cinema and Marvel, Guardians of the Galaxy, is currently running in London. Find out more about Secret Cinema in London.

Secret Cinema x Marvel's Guardians of the Galaxy is currently running in London, with performances now extended to 4 December. Here's why you need to attend a Secret Cinema show in London.

“It has been an extraordinary two years for everyone in entertainment, as we emerged from multiple lockdowns and restrictions to the current cost pressures of putting on our shows. Despite this, Secret Cinema remains an exceptional producer of unforgettable, immersive experiences,” said Max Alexander, CEO of Secret Cinema.

“Now with the backing and unique expertise of TodayTix Group, it can fulfill its true potential and bring suspense and spectacle to even more Secret Cinema goers around the world."

Originally published on

Subscribe to our newsletter to unlock exclusive London theatre updates!

Special offers, reviews and release dates for the best shows in town.

You can unsubscribe at any time. Privacy Policy