Judy Craymer to produce new Spice Girls Stage musical.
A new stage musical under the working title Viva Forever, based on the songs of The Spice Girls, is being produced by Judy Craymer, producer of Mamma Mia!, after reaching an agreement with Simon Fuller’s new XIX company, The Spice Girls and Universal Music.
This is not a tribute show, but it will harness the distinct personality of The Spice Girls to create a musical that celebrates the energy and excitement of the girl-band.
Judy Craymer says, “I’m delighted that Simon Fuller and The Spice Girls are so supportive of the idea of Viva Forever. I want to create a unique celebration of the band and its music, with its own flavour and joyful message. It is important to me that the excitement, style and humour of The Spice Girls is well represented on stage.”
Simon Fuller says, “The girls and I are very excited to be working with Judy Craymer. What Judy has achieved with her all conquering box office smash hit ‘Mamma Mia!’ and what the Spice Girls created with their powerful record breaking mix of ‘Girl Power!’ and hit songs, has influenced Pop culture more than anyone can imagine. Now with this incredible new project Viva Forever we all come together as partners with a combined focus to create something really special for this next decade.”
"The Spice Girls is the band which invented girl power, sold 75 million records and topped the chart in every country in the world with their albums and many hit singles. They have received countless awards and accolades, including four Brits, three American Music Awards, three MTV Europe Music Awards, three World Music Awards, and one MTV Video Music Award."
Creative, cast and opening dates have not been announced yet!