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MY FAIR LADY RECOUPS ITS ENTIRE CAPITALIZATION IN ONLY 18 WEEKS
Cameron Mackintosh's production of My Fair Lady, produced in association with the Royal National Theatre, has recouped its entire capitalization in a record-breaking 18 weeks, since opening at the Theatre Royal Drury Lane in July this year.
Cameron Mackintosh co-produced and co-financed the production at the Royal National Theatre as well as providing the transfer funds to bring the show to the West End, enabling the entire production costs to be brought in for just over £2million
The Royal National Theatre retained all of the Box Office receipts from its own run at the Lyttelton, and, now that the show has recouped, in addition to its share of the customary West End Producers Royalty, it will receive 25% of the profits from the Drury Lane run.
The producers say that My Fair Lady, opened to a record-breaking advance of more than £10 million at the Drury Lane. The show broke the Theatre Royal Drury Lane Box Office record for the week ending 1st December , when it took £409,000, and the show currently continues to play to over £400,000 every week.
The show, which is currently taking bookings to 31st Aug 01 is reported to have the largest advance bookings in London at £6 million.